LiquiMedLock™
Embedded marketing for a one-step methadone-dispensing system — reaching MAT clinics, OTP executives, and pharmacies across the US and Canada.
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nurse-campaign email open rate (2.5× the healthcare average; 25% click, 8×
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verified leads built: US OTP C-suite (AI-researched) + Canadian methadone pharmacies
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peer-to-peer nurse calls via the "Jack" AI voice agent
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email clicks in a single month, scaling 1 → 9 campaigns
"Armory's ability to navigate the complexities of healthcare data is unmatched. Their AI solutions have streamlined our workflows and significantly improved our member engagement metrics."
Sarah Chen
VP Innovation, Aetna
LiquiMedLock had a genuinely safer methadone-dispensing system — but its buyers are among the hardest to reach: MAT and OTP executives, clinical directors, and dispensing nurses, across the US and Canada, under strict regulatory scrutiny. The job was to turn real workflow pain into sample requests and pilots.
Ad-Wise embedded across all three pods. The Content Pod built the clinical narrative — the "Dose of Reality" podcast, nurse-safety creative, the "Free 15-Sample Box" OTP postcard, and a workflow education video. The Lead Pod built 6,786+ verified records, including AI-researched links between US OTP C-suite and their programs, plus 2,948 Canadian methadone-pharmacy contacts. The Outreach Pod ran email, a peer-to-peer AI voice agent, and the brand's first paid LinkedIn and Google campaigns.
Peer-to-peer, not pitch — reaching nurses as peers (including via the "Jack" AI voice agent) drove 67% opens and 25% clicks: 2.5× and 8× the healthcare benchmarks.
The compliance-risk angle — "what a packaging audit would find" reframed a product into a liability fix, landing with MAT/OTP executives.
AI-researched targeting — 6,786+ records with C-suite mapped to their programs, and list hygiene that took delivery from 28% to 97%.
One story, two countries — email, an AI voice agent, paid LinkedIn/Google, and the "Dose of Reality" podcast reinforced the same message across the US and Canada.
Clinicians don't buy packaging — they buy fewer incident reports. So we sold LiquiMedLock the way nurses and directors actually think: less risk, less friction, one click
In four months, LiquiMedLock went from a single nurse email to a multi-market clinical pipeline: 6,786+ verified MAT and pharmacy contacts, an AI voice agent advocating nurse-to-nurse, the "Dose of Reality" podcast building authority, and email sequences converting at rates most healthcare marketers never see. The "Free 15-Sample Box" became a steady inbound channel from OTP clinics across the US and Canada. LiquiMedLock now reaches the nurses who dispense, the directors who decide, and the pharmacies that stock — with one consistent, compliance-first story.
Industry
Healthcare · MAT / OTP
Timeline
4 Months
Platform
Content · Lead · Outreach
Live website
liquimedlock.com
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