MEDLOCK · CANNABIS PACKAGING
embedded content, lead intelligence, and multi-channel outreach for Canada's compliance-first cannabis packaging brand, built to turn a trade show into a pipeline.
0
0
Grow Up pre-show reach · LinkedIn impressions in the Grow Up Toronto launch month, up from 228 the month before.
0%
0%
Peak email click rate · On the Grow Up email sequence (the B2B average is 2–3%); open rates ran 46–76% all quarter.
0x
0x
Assets in 4 months · Product creative, a 6-episode podcast, video, postcards, email and LinkedIn — across content, lead, and outreach.
0
0
Verified leads built · Licensed producers, procurement and QC decision-makers, and industry influencers — enriched with email, phone, and LinkedIn.
"The AI implementation transformed how we interact with patient data. It is not just a tool; it is a fundamental shift in healthcare efficiency and accuracy for our global network."
Jack Finkelstein
CEO
Challenge: MedLock makes compliant, premium cannabis packaging — but in a crowded, tightly-regulated market, great products weren't enough. They needed to stand out on the shelf and at the show, and turn trade-show interest into a real pipeline, without building a full in-house marketing team.
Solution/results: Ad-Wise embedded as MedLock's marketing team across all three pods. The Content Pod built the engine — product photography and AI creative, the "Wouldn't You Know" compliance podcast (six episodes), explainer video, the Bubble Head Jar and EcoPure postcards. The Lead Pod built and enriched 3,400+ verified LP, procurement, and influencer contacts. The Outreach Pod ran it to market — email sequences holding 46–76% open rates, founder-led LinkedIn, and a CA$1,300 Grow Up Toronto paid campaign. The "Not a Render." pre-show campaign alone drove 14,517 LinkedIn impressions and 781 email clicks in a single month, landing MedLock at Booth #609 with meetings already in motion.
Multi-channel timing , email, organic LinkedIn, and paid ads fired together in the Grow Up pre-show window, compounding reach instead of competing for it.
Warm, sequenced audiences, nurtured lists ran 60–76% open and up to 64% click, far outperforming cold blasts (and the data said so every month).
Compliance as the hook, the "Wouldn't You Know" podcast and audit-angle posts earned attention from LPs where a product pitch wouldn't.
An embedded team, not a vendor, 100+ assets in four months, every one human-reviewed, fast enough to own a trade-show moment.
Most cannabis packaging competes on price. We made MedLock compete on trust, turning compliance into the reason buyers remember the brand.
In four months, MedLock went from sporadic posting to an always-on marketing engine: a full content library, a verified pipeline of licensed producers and procurement buyers, and outreach that culminated in the Grow Up Toronto launch. The brand no longer waits for buyers to find it. It shows up in their inbox, their LinkedIn feed, and their trade-show hall with the same compliant, confident story every time. MedLock now has the marketing infrastructure to scale without scaling headcount.
Industry
Cannabis Packaging
Timeline
4 Months
Platform
Content · Lead · Outreach
Live website
https://www.med-lock.com/
CASE STUDIES
View more projects
We partner with industry leaders to deploy bespoke AI agents that solve complex operational hurdles and drive measurable growth.
