What is being asked?
Summarize the recurring question or topic in the agreed source set.
Social Intelligence · standalone
Know what the room is saying
before you say anything back.
Ad-Wise Social Intelligence is a human-led social listening and market intelligence service. We turn agreed public conversation sources into focused briefs for your brand, operated on Ad-Wise infrastructure.
Reddit · YouTube · Instagram · X · Facebook
The instrument
Noise in. One short brief out.
Pick what you want watched. The lanes carrying that conversation run hot, everything else stays background, and the team turns the whole read into a brief. The lane at the bottom is yours, and it never moves.
Pick one to retune
Listening for
REDDIT
YOUTUBE
INSTAGRAM
X
FACEBOOK
BriefSuggested · weekly
Filtered by the team
Review requirements agreed
Review requirements agreed
Competitor moves
What is rising, what is fading, and how fastTrend
Who is driving it, where the platform shows itAccounts
Their activity and their audience, side by sideCompetitors
What we filtered out, and why it did not matterIgnore
Sifted by the team before it reaches you. Decision-ready, not a raw feed.
this bit is the job
Managed engagement
Approved by a named person
Your accounts
Read-only scope
confirmed before engagement
Tier 1 is read-only listening. Monitoring is scoped to the brand context and public sources agreed with you. It runs on Ad-Wise infrastructure; connecting or publishing from your brand accounts is outside the listening scope.
Illustrative instrument · real scoping comes from your brand DNA
Lane emphasis shows where this kind of signal usually surfaces, not a measured distribution
Cadence is agreed with you, not fixed here
Illustrative output
What a focused brief can contain.
Illustrative brief Sample structure
Illustrative structure · no measured market data
From conversation to a decision.
This example shows how a brief can organize a question, its context and the next decision. Actual sources, coverage and cadence are agreed with you.
What supports the read?
Link the source, time window and relevant context, with limitations made clear.
What needs attention?
Set out a question for your team and explain what was filtered out.
Illustrative format · agreed sources · human analysis
What actually arrives
A brief you can act on, not a feed you have to read.
The raw firehose is the easy part and it is worthless on its own. The work is deciding what in it matters to you, which is the part a person still has to do.
Trends
What is moving
Emerging topics and conversations in the communities that matter to your category, with a read on which are gaining and which are already spent.
Key accounts
Who is driving it
The accounts and people carrying the conversation, where the platform makes that visible. Named, so you know who you are actually talking to.
Competitors
Activity and audience
A clear read on what your competitors are doing and who is listening, side by side, so the comparison is yours to make rather than ours to spin.
The filter
What we left out
Every brief says what we discarded and why. Intelligence you cannot audit is just an opinion with a chart on it.
REDDIT
Threads and communities
Where a category argues with itself in public. Long threads, strong opinions, and questions that are useful to understand in context.
Public threads · subreddits
YOUTUBE
Comments and titles
Long-form reaction. What people ask out loud, and which explanations they keep coming back to.
Public comments · video titles
INSTAGRAM
Posts and captions
Useful for reading a category’s visual language, alongside the context and limitations of public posts.
Public posts · captions
X
Posts and replies
A fast-moving source for emerging conversations, with context needed before judging significance.
Public posts · replies
FACEBOOK
Pages and groups
Public pages and accessible public group conversation can add local and community context.
Public access confirmed in scope
Editorial characterisation of each source, not a ranking
Public-source scope and access are confirmed for each engagement
The part most buyers ask about first
Listening without your account keys.
Tier 1 is scoped as read-only listening.
Listening runs on Ad-Wise infrastructure. Public-source availability, monitoring scope and data-handling requirements are agreed before the engagement begins.
If you are in a regulated category, this is usually the question that decides whether a listening vendor gets through procurement at all.
Tier 1 platform loginsNot needed for read-only listening
Tier 1 account connectionsOutside the listening scope
Tier 1 posts from your handlesNot part of read-only listening
Brand account activity in Tier 1No publishing in the listening scope
Where it runsAd-Wise infrastructure
What it readsAgreed public sources
Straight talk on Tier 2
Managed engagement starts with an agreed approval process.
Disclosed · approved · B2B footing
For Tier 2, our recommendation is to agree a disclosed, approved approach on a B2B and corporate footing. The relationship between the managed account and the brand, the permitted activity and the review process must be clear before publishing.
Tier 2 is planned around human review before publishing. The approval owner, disclosures, account setup and applicable review requirements are agreed before engagement begins. AI supports production; people remain responsible for publishing decisions.
Who it is for: brands that need to understand their category conversation and evaluate an agreed, reviewed approach to joining it.
Before we begin
Questions about Social Intelligence.
How do the two tiers differ?
Tier 1 is read-only listening and analysis of agreed public sources. Tier 2 adds managed engagement, with account setup, disclosures and approval responsibilities agreed before publishing.
What does the team deliver?
A focused brief covering relevant conversations, key accounts, competitor context and what was filtered out. The format, source coverage and delivery cadence are agreed for the engagement.
What do you need to start?
We begin with your brand context, category, business questions and the sources you want considered. Contact Ad-Wise to confirm the scope and operating requirements.
How are data and publishing handled?
Public-source access, data handling and any publishing approvals must be confirmed before the work starts. Read the current privacy information and request the details applicable to your engagement.
The first act of counsel
Tell us your category. We will tell you what it is saying.
Thirty minutes, senior-led. We map the conversation around your category and whether it is time for you to say something back.
Discuss Social Intelligence
Book a 30-minute conversation with Ad-Wise.
