Lead Pod · B2B lead generation
Bought lists rot, bounce, and burn your sending reputation. Reps lose hours chasing dead inboxes and wrong titles instead of selling.
For Canadian outreach, email verification does not establish consent. The sending team must check and document the applicable CASL consent basis before sending commercial emails.
Lead Pod is Ad-Wise’s managed B2B lead generation and data enrichment service for Toronto, the GTA and beyond. Our team researches decision-makers, verifies contact data and enriches account records for your sales workflow.
How it works
01 · CLEAN
Start with what you have
We take a base you already hold, re-verify every record for emails, roles, and companies, then fill the gaps with fresh enrichment.
02 · BUILD
Build outward
We assemble net-new lists matched to your ideal customer profile (ICP), sourced from scratch rather than pulled off a shelf.
03 · PRIORITIZE
Work the hottest names first
We rank accounts by fit, intent, and trigger events, so your reps work the best-fit accounts first, not the alphabet.
every list clears the pod lead’s QA →
Nothing ships unverified.
Proof
One account, worked properly.
For MedLock, we identified and verified decision-makers at target accounts, then enriched every contact with LinkedIn data, firmographics, and intent or compliance signals. The highest-fit accounts surfaced first, so the sales conversation started warm.
MEDLOCK · CANNABIS PACKAGING
Decision-makers found and verified at target accounts, not scraped and hoped for.
Every contact enriched with role, firmographic, and compliance signal before a single send.
Highest-fit accounts surfaced first, so reps opened with the right name.
The front door
Book a Growth Audit →
thirty minutes, and we pressure-test the list you already have
What the pod does
The work behind a list that lands.
Ten motions run inside the pod. You buy the outcome, not the tooling.
01
ICP-matched list building
Lists assembled against your actual ideal customer, not a category.
02
Verified decision-makers
Name, role, company, LinkedIn, verified work email. Checked, not guessed.
03
Firmographic enrichment
Size, sector, and structure layered onto every record.
04
LinkedIn enrichment
Professional context so the first line isn’t generic.
05
Trigger events
Funding rounds, leadership changes, and expansions, caught early.
06
Intent signals
Where the data exists, we flag who is already looking.
07
List cleaning
Re-verification of the base you hold, with dead records replaced.
08
Role & seniority targeting
Geography, title, and seniority filters that hold up in practice.
09
Competitive insight
Who else is in the account, and where you stand.
10
CASL-aware hygiene
Consent and record-keeping treated as a legal question, not a growth hack.
What you get
Verified decision-makers: name, role, company, LinkedIn, verified work email, mailing address, activity notes.
Firmographic and trigger enrichment layered onto every record.
A 95%+ deliverability target. Any record that fails re-verification is replaced at no charge.
AI does the speed; a qualified human owns the judgment.
The pod lead signs off on every list before delivery, so what reaches you is verified and ready to work, not a raw export.
Straight talk
Quality caps volume, on purpose.
We build on verified, quality-checked data, so we won’t hand you a scraped mega-list overnight.
You get a focused list of checked contacts, with verification notes and priorities your sales team can act on.
Who it’s for: B2B teams with a defined ideal customer profile and an active sales process. Founders, SDR leads and marketers who need verified, prioritized prospect data.
Where this fits
The first act of counsel
Bring the list you have. We’ll tell you what’s actually in it.
Thirty minutes, senior-led. We pull your current list and ICP, flag the risks around deliverability, consent, and stale records, and show you the fastest fix.
