A hand holds a clear MedLock jar filled with cannabis flower.

Cannabis packaging launch

Embedded content, lead intelligence, and multi-channel outreach for a Canadian cannabis packaging brand, turning a Toronto trade show into a qualified pipeline.

Grow Up pre-show reach · LinkedIn impressions in the Grow Up Toronto launch month, up from 228 the month before.

Peak email click rate · On the Grow Up email sequence (the B2B average is 2–3%); open rates ran 46–76% all quarter.

Assets in 4 months · Product creative, a 6-episode podcast, video, postcards, email and LinkedIn — across content, lead, and outreach.

Verified leads built · Licensed producers, procurement and QC decision-makers, and industry influencers — enriched with email, phone, and LinkedIn.

"The AI implementation transformed how we interact with patient data. It is not just a tool; it is a fundamental shift in healthcare efficiency and accuracy for our global network."

Jack Finkelstein

CEO

Challenge: MedLock makes compliant, premium cannabis packaging—but in a crowded, tightly regulated market, great products were not enough. They needed to stand out on the shelf and at the show, then turn trade-show interest into a real pipeline without building a full in-house marketing team.

A display of cannabis packaging, jars, tubes, and pre-roll cases.

White cylindrical packaging arranged with leaves and blossoms against a green background.

A cannabis jar inside a transparent bubble on a laboratory pedestal.

Solution/results: Ad-Wise embedded as MedLock's marketing team across all three pods. The Content Pod built the engine — product photography and AI creative, the "Wouldn't You Know" compliance podcast (six episodes), explainer video, the Bubble Head Jar and EcoPure postcards. The Lead Pod built and enriched 3,400+ verified LP, procurement, and influencer contacts. The Outreach Pod ran it to market — email sequences holding 46–76% open rates, founder-led LinkedIn, and a CA$1,300 Grow Up Toronto paid campaign. The "Not a Render." pre-show campaign alone drove 14,517 LinkedIn impressions and 781 email clicks in a single month, landing MedLock at Booth #609 with meetings already in motion.

Two clear pre-roll tubes with black and white caps on a moss-covered rock.

Multi-channel timing—email, organic LinkedIn, and paid ads fired together in the Grow Up pre-show window, compounding reach instead of competing for it.

Warm, sequenced audiences, nurtured lists ran 60–76% open and up to 64% click, far outperforming cold blasts (and the data said so every month).

Compliance as the hook—the “Wouldn’t You Know” podcast and audit-angle posts earned attention from licensed producers where a product pitch would not.

An embedded team, not a vendor, 100+ assets in four months, every one human-reviewed, fast enough to own a trade-show moment.

Most cannabis packaging competes on price. We made MedLock compete on trust, turning compliance into the reason buyers remember the brand.

In four months, MedLock went from sporadic posting to an always-on marketing engine: a full content library, a verified pipeline of licensed producers and procurement buyers, and outreach that culminated in the Grow Up Toronto launch. The brand no longer waits for buyers to find it. It shows up in their inbox, their LinkedIn feed, and their trade-show hall with the same compliant, confident story every time. MedLock now has the marketing infrastructure to scale without scaling headcount.