Waitlist sign-ups
Coming-soon website
Jun 26–Sep 23
AD-WISE × KINLOCH.MED
Build the way through.
Ad-Wise designed and built Kinloch.med, a medical cannabis telehealth platform, alongside campaign creative and go-to-market planning.
From vision to platform.
Kinloch’s vision was a clearer path to medical cannabis access. We gave that vision a working platform and a creative world. Ad-Wise’s small team carried design and engineering through to marketing and go-to-market planning. Kinloch.med is set to launch on October 17, 2026.
One Journey.
Paper, texture and motion turn the platform’s path into a story people can follow.
Original launch concept film. Product availability, clinical processes and data handling require confirmation with Kinloch.med.
Read the film transcript
What if exploring cannabis for your well- being felt like being shown around by a
trusted friend?
That's Kinloch.
Everything here is non-intoxicating and leaves you with a clear head, all best in
class, all in one safe space.
Curious? Simply confirm your age and province, then browse freely.
Spin the Kinloch wheel. Pick the phrases that you identify with and it suggests
products that suit you.
Gentle, friendly, guidance.
Found something you like? Add it to your cart and take your time. It'll wait for
you.
Ready? Our automated agent calls and completes your intake by phone.
Prefer a person-to-person call? That works too.
A licensed nurse practitioner reviews your case and makes the decision, or calls you
to learn more if needed.
Once you're approved, checkout completes.
Provincial rules and purchase limits are checked automatically, keeping every order
within the lines.
Track your order home. Every step is recorded and protected while your health
data is designed to stay in Canada.
Safe, non-intoxicating cannabis, all in one trusted place.
Kinloch.med is coming to you soon. Sign up now for news and updates.
Kinloch.med · Product film · 1:33 · Play with sound
Inside the build.
One brief. Three ways into the work. Choose a view to explore what we made.
Make the next step clear.
Platform interface · Designed and built by Ad-WiseInterface design and engineering share one brief: make the route through Kinloch.med easier to understand.
Creative. Code. Go-to-market.
Creative and engineering shared the same brief. The interface had to explain the service clearly, and the campaign had to reflect the experience we built. We worked across both, connecting platform design with the films, imagery and launch plan that introduce Kinloch.med.
Give the platform a world.
A digital service needs a place in everyday life. We built four visual directions around the things people recognize: a sleepless room, a familiar workaround, a small next step and a moment to pause. Explore the variations and the decisions behind them.
01 / Observe the pattern
Know Your Sleep
We made the person visible through what they leave behind: a creased duvet, a glass of water, a clock still glowing in the small hours. Repeating the same ordinary objects across night and morning gives the series continuity. The creative invites recognition and reflection before introducing the service.
Art direction · AI image production · Social variations
Bedside details in morning light01 / 03
02 / Make the familiar noticeable
When the Usual Routines Are Not Enough
An ice pack, a flight of stairs, a room at the end of the day. We built this direction around familiar workarounds and repeated routines. Wide and close framing lets an ordinary detail become the story, with restrained movement and type carrying the idea into short social films.
Campaign concept · Film production · Social edits
An ice pack becomes part of the routine01 / 03
03 / Give the story somewhere to go
The Day After the Day
A difficult day can still move forward. We gave that idea a physical vocabulary: the bike waiting outside, a bag on the stairs, a table ready for dinner. The sequence moves from preparation into everyday life, with consistent domestic detail connecting the individual frames.
Creative direction · AI film imagery · Campaign variations
A bicycle waiting beyond the doorway01 / 03
04 / Bring the platform into the picture
Everyday moments
The newer imagery places a digital service inside a lived-in day. Warm morning light, a notebook beside a laptop, an evening pause by the window. We kept the rooms and gestures central, using the platform as one part of the composition. The result is a warmer visual counterpart to the product explanation.
Visual development · AI image production · Film source frames
A morning pause beside the yoga mat01 / 03
Selected AI-produced campaign imagery and film frames. These examples span production periods; individual asset performance is not attributed in the report below.
The work, in numbers.
The audience started building before the platform launch. Ad-Wise connected condition-led social content, the coming-soon website and expert education outreach. The September 24 report records 73 waitlist sign-ups and 6,860 views and impressions across five organic channels.
Views + impressions
Five organic channels
Combined, not unique reach
New visitors from social
42 of 108 new visitors
GA4 · Jun 26–Sep 23
Email click rate
Expert educator sequence
21 clicks / 84 delivered emails
Instagram3,387views
TikTok2,155video views
Facebook662views
Pinterest419impressions
YouTube237views
Instagram and TikTok led early activity. LinkedIn added 108 impressions, reported separately. Views and impressions use different platform definitions; these totals are not a count of unique people.
Read the reporting notes
Period. The supplied report is dated September 24, 2026. Website data covers June 26–September 23. Social periods differ: Instagram uses the preceding 90 days; TikTok covers June 23–September 22; Facebook and YouTube cover June 26–September 23; Pinterest runs to September 24. LinkedIn covers July 28–August 8. Expert emails were sent September 9–23.
Attribution. These are early organic marketing results from the coming-soon phase, ahead of the October 17 platform launch. Channel totals are not deduplicated. The report identifies likely link-preview crawlers in some website traffic. Results are reported in the supplied document; raw platform and GA4 exports were not independently audited for this case study.
Scope. Campaign examples show creative craft. Their individual contribution to these aggregate results has not been established. Revenue, patient outcomes and return on investment are not inferred from these figures.
Source: Kinloch.med Marketing Performance Report, dated September 24, 2026. Selected reported results; reporting periods vary.
About the partnership
What is Kinloch.med?
Kinloch.med is a medical cannabis telehealth platform. Ad-Wise partnered with Kinloch as its creative and technology team.
What did Ad-Wise build for Kinloch.med?
Ad-Wise delivered creative design, platform engineering and the technology stack, alongside campaign creative, marketing and go-to-market planning. A small team carried the work from concept through execution.
How does Kinloch.med use AI?
AI supports intake preparation and helps streamline the platform journey. Licensed nurse practitioners independently decide on medical authorization.
When is Kinloch.med launching?
Kinloch.med is scheduled to launch on October 17, 2026.
Creative design gives the service a consistent visual language and a clear next step.
Platform engineering connects account creation, intake and continuing access in one experience.
AI supports intake preparation while licensed nurse practitioners independently decide on authorization.
Marketing and go-to-market planning connect the launch story with the product experience.
The Wise & The Works.
The Wise chooses what to simplify and where human judgment belongs. The Works carries those decisions into the product and the campaign. For Kinloch.med, we brought both to one brief.
Industry
Telehealth · Creative + Technology
Launch
October 17, 2026
Ad-Wise scope
Design · Platform · Marketing · GTM
Project inquiries
